“The opportunity to build a trustworthy ecosystem is one of the biggest financial opportunities in the history of mankind.” – Erikka Arone, SVP at sFOX
sFOX SVP Erikka Arone recently joined The Credit Union Connection podcast to discuss one of the more interesting opportunities facing credit unions today: how to prepare for the growing demand for crypto services.
In the episode, Erikka shared timely insights on:
- The 16-month timeline for crypto readiness – why financial institutions have a limited window to prepare before member expectations shift permanently.
- $1,000+ lifetime value per member opportunity – how early adopters are already seeing tangible results from crypto offerings.
- The risk of doing nothing – why stablecoins and new payment rails could eventually bypass credit unions that don’t adapt.
- The trust advantage – how credit unions’ can leverage an existing compliance team to fast track their time to market, positioning themselves against crypto-native companies.
- The complexity myth – why credit unions don’t need to build internal crypto trading expertise or infrastructure, and how partnerships allow institutions to launch services in weeks instead of years.
Why This Matters for Credit Unions
More than 25% of Americans under 40 already hold significant crypto assets. Yet fewer than 30 credit unions currently offer crypto services to their members. The gap represents both a challenge and a massive opportunity: either capture member demand internally, or risk losing relevance to third-party platforms.
Where to Start
sFOX Connect helps credit unions add secure, compliant crypto services without the multi-year buildout. From member acquisition to retention, the data is clear: early movers are seeing stronger engagement and new revenue streams.
👉 Listen to the full episode here: The Credit Union Connection Podcast – What Credit Unions Need to Know About Crypto
